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The secret is sales and getting those first few clients. I have built a web application for professional and trade associations. I used to be Director of Research at an executive community with high annual fees - so I was building for a market that I had some direct experience in.

So far it has been much harder to get association leaders to change and try something new. I have feedback that it is cool and a premium product relative to what they currently do, but so far no one with money has gotten excited enough to actually buy.

On the other hand there are certainly people who have made your vision happen. If I had better answers I would have already solved my own sales problems.

Bringing innovation to a market is hard.

I've also have a "think different" idea, so I expect the sales part to be the challenge as well.

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