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Merchants and consumers voluntarily doing something on or around a holiday you personally revere is definitely not an argument against libertarianism. Your "pretty much EVERYONE benefits" line is though, since libertarianism is very much concerned with individual rights over majority rule.

Keep in mind that some people not only like to stretch their dollar, but they don't have the luxury of shopping online, or when the malls are open. Not everyone works 9-5 on weekdays. Not everyone owns a computer, has broadband, or is computer savvy. And not everyone saves their "thanks" and family time for the last Thursday in November (some people actually bond during Black Friday shopping!). Majority opinion, thank God, is not how we run this country.

Keep in mind that stores employ people, and those employees don't often get a say in whether they work black friday or not (not if they want to stay very long at that store).

Ultimately, that's why I kind of finally got on board with the fact that most stores (and even restaurants) are closed on Sundays in France - especially since the rule on whether a store can be open on Sunday is that the owner of the store needs to be present during all business hours.

That law around the owner having to be present is a wonderful way of giving flexibility on opening hours, while making the person in power seriously consider the trade offs. I'm curious though, how does that work for chains such as Starbucks where I'm sure they don't mandate the CEO personally attend every branch.

Of course they get a say. No one is holding a gun to their head. Yeah, they might not stay at that store, but in a tight labor market, there's another workplace that would have a position that would fit their schedule or their life-work balance better.

But you need to trade your precious time and effort to get paid. Mandating that there should be no trade on the nth day of the week/month/year, days that were arbitrarily set by a bunch of dead white guys trying to appease their subjects or gods is just mind boggling to me. That should definitely not be a basis for a one-size-fits-all rule for people in vastly different circumstances who wish (often need) to trade or not trade.

How are they defining ownership? If someone takes out a mortgage on their store do they have to get the bank manager down there whenever they're open? Can a big firm nominate some putz to be the owner of record?

No on either, from my knowledge. Local towns also have stricter ownership laws and less franchises.

The point is that the two are economically equivalent.

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