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It's possible that their stores are deserted on black fridays because everyone is at electronic stores/malls/etc (and it's late Nov, which might be a low point during the year anyway)... so they operate at a loss on that day and could save money by closing.

Same reason stores close at night.. not enough customers to justify running 24 hours.

REI's are in strip malls in Chicago. I think this is a corporate PR campaign and not the fact that they couldn't get customers.

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