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> I'd be a lot more impressed if REI put up new signage in their stores beneath all "sale" signs that said, "Don't buy this because it's on sale. Think about whether you really need this item. You may have already have something that can be repurposed or repaired and completely obviate the need to buy this item at all."

But wouldn't they then be accused of the kind of reverse psychology PR they're already being accused of?

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