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Well, there will be a marketing effect where retail managers who appreciate this sort of thing will be more inclined to work for REI. That puts pressure of 2018-era REI to have similar policies.


The assumption that the only chance to appeal to consumers for winter holiday shopping is the day immediately following Thanksgiving (..sales have been pushed back so far they actualy take place on Thanksgiving now), is more and more trivial. I buy products throughout the entire year, and knowing a company makes any effort to take care of their employees is a huge plus which I'll gladly remember come next summer when I go to try out new gear in their store.

As long as a company makes efforts like this I'll continue to go out of my way to buy from their stores rather than competitors who want to squeeze humanity out of their company for perceived business opportunities.

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