And then it occurred to me that, isn't it weird that we live in a world where this is almost unthinkable? Running a business like it's just something you want to do? Just...weird.
But... This is a fantastic PR play, which strategically could help earnings overall. Not saying a good PR play can't be mutually beneficial for employees and the company, but if they weren't trying to get attention for it, they could have just sent out a boring memo company-wide instead of setting up a big campaign (I still think a memo would get attention, but that's besides the point).
This isn't me being cynical, I think REI does some fantastic things as a company and for the greater good of preserving the outdoors as well as encouraging people to explore, but it could certainly be a brilliant part of their marketing strategy to grow business and customer loyalty.
I don't know what the meaning of life is, but if it isn't "working hard so the shareholders can make more money", then we are in trouble.
Same reason stores close at night.. not enough customers to justify running 24 hours.