The REI near me has a full-service bike shop and ski/snowboard tuning area. Then there's the people that need gear for taking off the winter going to South America.
Or, you're just stuck indoors, rockclimbing, which has it's own set of accessories, including rock shoes, harnesses, ropes, chalk, etc, etc, etc.
Yeah, REI does some business around this year, believe me.
Then there's the annual dividend, which is around 10% of your total purchases back to you.
Glad they're taking the day off.