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Would it make more sense for a larger company to buy Square before it goes public? I thought I'd heard people saying Apple or Google should but I'm not sure how much benefit there would be since they have payment systems now.



I don't think there would be any benefit. Square was revolutionary when they were the only one with mobile card reader technology. Now everyone has it. The only thing they have going for them is their _brand_. Apple historically hasn't bought anything that they can easily do on their own. Google much the same.


Counterpoint: Beats.


Apple doesn't need it: they have Apple pay, and probably aren't interested in making the Square dongle work for off-brand devices.

Google also has their own hardware & payment system. What does Square offer that Google doesn't already have, more or less?


> Google also has their own hardware & payment system. What does Square offer that Google doesn't already have, more or less?

Square's user base and momentum on the retail side. Even if there is nothing special in the technology, they might be worth buying for that.


How much is that user base and momentum worth? Billions?


The most likely acquirers would be Visa, Amex, Mastercard and PayPal (which bought Braintree). The transaction fees would significantly decrease because many transactions would stay inside the network. Plus, that would kill a challenger. Though I'm not sure it's better to buy them now or after they IPO. Maybe they're hoping for the market to lower the price.




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