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Isn't this problem better solved by watermarking anyway? People want their work distribute publicly but want attribution to attract users. Buyers need a redistributable license most probably as they are interested in the media most probably as part of some communication effort.

Drm is not going to help after buyer redistribute the purchased work in any way, especially if there is a medium conversion involved - i.e. printed issue.

Watermarking is either too easy to cut out or damages the image. I can understand the reason they want to look for other solutions, for the same reason I would pay for a tool that reliably cleared watermarks out of pictures - not because I want to steal content, but because I want to consume it in high quality.

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