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Peter Thiel has a famous Venn diagram with two circles: "good idea" and "sounds like a bad idea". He says that the best opportunities fall in the overlap between the two circles.

Here's a picture of the diagram:

http://www.businessinsider.com/this-venn-diagram-shows-why-s...

Calling an effort a project (or even, an experiment) helps free us up to be more flexible and receptive to the market, and removes a bit of our personal identity from the mix. Sam's great point is for a "project" we're more likely to pursue an idea inside the magic overlap zone of Thiel's diagram




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