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The article is a promotion for the author's ad service: "For publishers who want to remain ad-supported, ethically and tastefully presented native advertising, such as sponsored posts in feeds and our community’s podcast ads, has proven to be more effective, more profitable, and less user-hostile by far compared to awful network <script> embeds."

"Sponsored posts" are in some ways worse than pop-ups. We can block pop-ups. Also note that "sponsored posts" that look like regular posts violate the FTC's rule that ads must be distinguished from non-ad content. [1]

[1] https://www.ftc.gov/sites/default/files/attachments/press-re...




To my knowledge Marco doesn't run an ad service.

> Also note that "sponsored posts" that look like regular posts violate the FTC's rule that ads must be distinguished from non-ad content.

I assume that's why he wrote "ethically and tastefully presented native advertising".




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