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Aren't we just going to start making websites that don't serve the content until they've served the ads?



Well no, because then the page would load way too slowly and users would click away and avoid the site in the future.

But suppose publishers did go this route. Adblocking software would just evolve to match it. They would fetch the ads from the server, possibly via a proxy, run their scripts, feeding bogus statistics to the trackers, and then not display the ads.

Users have the right to control their computers however they want. Trying to limit how the user can use their computer to have better control over your content is DRM. And, in fact, the only effective way of preventing adblockers would be to use traditional DRM software, since we have laws saying that users can't circumvent them.


> Well no, because then the page would load way too slowly and users would click away and avoid the site in the future.

People (fairly) happily sit through 15 minutes of advertising an hour, if that's the only way to get the content they want.

Maybe adblocking software will keep up. It lags behind at the moment, so I'm a bit doubtful it will keep up in a future of increasingly sneaky ad delivery.


Some do this already, you get a full page ad with a 5 second timer. Usually there is a "continue to site" in the upper right hand corner as well.




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