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They are separating web and tech companies from its other companies. Google might be a wholly owned subsidiary but other companies like Google fiber they could probably now IPO separately to get the capital investments needed to expand without diluting the google shareholder value or loose control. Today Alphabet has some good things coming up but as they are tied to google they are unable to attract talent as they are not expecting much growth overall as these days as most employees are expecting stock options but those are not worth much if the upside is so little. Getting stock options in a Alphabet owned subsidiary that is worth maybe less than a billion but has the upside of being worth 100 billion. We are looking at the beginning of the Umbrella corporation.

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