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I think the real question should be: Are users using the hamburger menu and do they know what it means?

Also this may not apply to apps, but on the web the hamburger is an indirect result of responsive design techniques where a navigation menu has to compress due to limiteds screen real estate in mobile.

But the funny thing is that as a designer I hate the hamburger because it does feel like a hack. Yet I can see the popularity is due to trying to have something work on both mobile and desktop.

In fact if you look at mobile only apps they tend to avoid the hamburger trap (example: Instagram) but if you look at any app with a desktop legacy (example: Facebook) you almost have to need it (unless you are willing to cut features or make a suite of apps).




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