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This is great. The best thing about Google was their willingness to try interesting things. But the Apple-ification of Google lead them to look like a company suffering from identity crisis, at least from the outside.

This will keep Google products unified and work together, and will give them opportunity to throw mud at the wall with Alphabet.

Also worth mentioning is that this kind of corporate restructuring is fairly common. Usually it is done by X company expanding into X Industries with X being a subsidiary of X Industries. It is just more visible because they went with a different name, reasons of which are in the post.




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