Sergey and I are seriously in the business of starting new things. Alphabet will also include our X lab, which incubates new efforts like Wing, our drone delivery effort<a href="http://www.hooli.xyz/" target="_blank" class="hidden-link">.</a>
Are we sure it isn't April 1st? Are we sure this press release isn't a hoax?
This is so wild I'm having trouble believing any of it.
That would be no joke if that was a reason to do it.
But that's just my best guess
That is also a common (mandatory?) setup, for multinational companies to have a local subsidiary in every country where they operate. I guess institutions like the EU must be handle that and focus on the activity independently of the fine details of the company structure, so that the restructuring would not really help or hinder.
Seperation at the marketing end for ad services, or for purposes of tax optimisation, does not really alleviate any of the antitrust concerns. It's the services that matter. Google's main ad business and search being in the same company for example.
So the current EU subsidiaries would not have an effect on the EU investigation, but this current plan might.
Either way, WOW!
Btw, i was thinking Amazon A2Z was doing this virtually.
W is for Wing
X is for X Lab
Y is for ...
It's up 5.88% (or $26bn) in after hours trading.
edit: The easter egg is on abc.xyz not the blogspot announcement.
https://abc.xyz/jobs -> https://abc.xyz/about/careers/
Just snapped up prefi.xyz, suffi.xyz, picka.xyz, icebo.xyz, equino.xyz, mailbo.xyz, postbo.xyz, rolode.xyz, soapbo.xyz, toolbo.xyz, lunchbo.xyz, letterbo.xyz, chatterbo.xyz for about $15 total for all of them.
I skipped on conve.xyz, laryn.xyz, proli.xyz, and surta.xyz, which were all open a few minutes ago.
I sent in a registration for proof.com on February 3, 1996, but missed out on it by a few hours to some other dude. Never again!
Just snapped up remar.xyz, networ.xyz, noteboo.xyz, payche.xyz and a few more.
Went on a geometry/graphics kick and snapped up stuff like plotting.xyz and intercepts.xyz as well.
I don't make the rules, I just play by them.
We all make the rules.
The rich boys always seem to get the best names first?
(I do wish when domains expired, the domain company wouldn't have first shot at buying the expired domain? Why are they allowed to do this? It doesn't seem fair? Maybe, I got the protocol wrong?)
EDIT: hartator disingenuously changed the content of his comment to be more measured. The original comment was "I like when Google tries to pretend they're still cool".