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Worse is the "invisible x" menu. The one for the options that help the user but decrease revenue, such as "mark this item as spam". Facebook uses this a lot. (Mouse over a Facebook ad. A greyed-out "x" appears at the right of the ad. Mouse over the "x", and the grey turns darker. Click on the "x", and a menu comes up demanding to know why you didn't like that ad.) So does Youtube. (Those silly pop-ups on Youtube, if moused over, display a tiny, tiny "x" in the upper right hand corner which will make them go away.)

Yet another tool for "screw the user" UI design.

Except these don't actually "remove ads." They are meant to further train the algorithm on relevancy while providing the minority of users who use it a button that lets them feel like they are doing something about the annoying ads.

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