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It should be obvious to most designers that critical features of your product should not be buried or hidden.

I disagree with this article that hamburger menus should be burned to the ground. I think it's useful for tucking away secondary or tertiary functionality.

* Facebook still uses it for accessing your friends list. With smartphones growing in physical size, there is more vertical real-estate to bring the tabnav back.

* Despite it not working for NBC, it seems to be working well for New York Times – and not yellow. And I actually really like NYT's new page layout.

* Google Maps uses it – also not yellow.

Just because people use it doesn't mean it's a good idea.

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