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If you're into technology startups—I assume you are—Zero to One is absolutely what you're looking for.

Ah, for startups in general, you should look at The E-Myth by Michael Gerber, no matter what you're doing it'll have some essential advice, and you should examine your business model in the light of his general thesis that you should make your business "franchiseble". At the very least, observe the principles of leverage, "no one ever got rich typing".

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