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Zero to One - Peter Thiel

The Lean Startup - Eric Ries

I found that The Lean Startup was three or four short essays struggling -- and mostly failing -- to escape a Praetorian guard composed of hundreds of pages of undergraduate padding.

When you learn that it's a book deal spun out of a blog, the frustrating reading experience makes much more sense.

If you're into technology startups—I assume you are—Zero to One is absolutely what you're looking for.

Ah, for startups in general, you should look at The E-Myth by Michael Gerber, no matter what you're doing it'll have some essential advice, and you should examine your business model in the light of his general thesis that you should make your business "franchiseble". At the very least, observe the principles of leverage, "no one ever got rich typing".

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