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My blog is about 99% not relevant to the interests of my typical customers, but it is still useful as a friendcatcher. There are a couple hundred people who care about what my business is doing, as a consequence of blogging and other social activities over the years. This gives me an automatic boost to marketing of new sites/products/etc. For example, in 2010 when I get my new site off the ground, I can with a high degree of confidence predict that it is going to pick up a few dozen links in the first week from people who know me and care about what I'm doing separately from their (lack of) desire for my new site.

Nothing says you can't also have a customer-focused blog, too. I got around to installing one on my site a few months ago but haven't found time to write for it in a compelling manner yet. That will be another topic for 2010.




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