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On the Near Impossibility of Measuring the Returns to Advertising (2013) [pdf] (justinmrao.com)
11 points by nkurz on July 28, 2015 | past
On The Near Impossibility Of Measuring Returns To Advertising (2013) [pdf] (justinmrao.com)
29 points by mau on June 22, 2014 | past | 4 comments

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