Adobe is terrified that people will start using AI to generate and modify their images and not want/need Photoshop and other tools anymore. There is already a lot of competition in that space with free or lower-cost image editors. Either that, or their customer base of artists will no longer be in business when companies use AI for their artistic/creative needs.

"Professor-General Norden" might be a dig at the Norden Bomb Sight, an American high-tech wonder weapon that under-performed. https://www.youtube.com/watch?v=U6D5rXbMBKo tells the tale.