If you could go from $200/week salary + $200/week welfare to $300/week salary + $120/week welfare, it would be in your interest to do so, as the total is more in the second scenario.
The current ad-tech ecosystem is a complete disaster, and Eich's vision for replacing it is, I think, genius.
Leverage properties of cryptography to build a browsing experience which respects privacy but retains opt-in ad relevance and anonymous metrics, and further leverage developments in cryptoeconomics to balance the requirements of user <-> publisher <-> advertiser in a properly-designed content generation and consumption ecosystem.
I find the whole idea elegant, ambitious and pragmatic.
What specifically do you find anti-user about Brave?