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I think this is a great example to the tech world of what people actually care about.

Your average American didn't understand or get worked up over Snowden and the prospect of a surveillance state; not for long anyway. We don't have much of a national conversation about it anymore, Obama isn't remembered for his actions around the NSA, bulk collection, etc.

Most people also don't seem to care too much about Facebook, Google, etc. collecting their browsing data and selling it to advertisers.

People very much care about the privacy of their sex life.

Did this company violate their own privacy policy?

It looks like the company settled rather than drag things out through court, but didn't actually do anything beyond collect standard usage data.

The company didn't even give it to third parties. So it isn't that they did something worse than NSA Facebook, but that people are more sensitive to the privacy of their sex lives than other things.

We wonder why Snapchat first rose to popularity for sexting while most people couldn't care less about GPGing their emails or using Signal day-to-day.

Either most people don't care about privacy or we, the tech community, do a poor job of connecting things like encryption to what people do genuinely care about.


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