Hacker Newsnew | comments | leaders | jobs | submitlogin
A CEO’s Dilemma: Should I Take My Burning Man Pics off Facebook? (bnet.com)
53 points by mseebach 94 days ago | 38 comments


18 points by runinit 94 days ago | link

I think we need more CEOs doing stuff like this. CEOs are real people too.

-----

1 point by jamesbressi 94 days ago | link

Don't tell Steve Jobs that ;)

But yes, I agree.

-----

1 point by tsally 94 days ago | link

I'm pretty sure Steve doesn't think of himself as superhuman; that's just how everyone else views him. His commencement address at Stanford seemed quite human to me.

Text: http://news-service.stanford.edu/news/2005/june15/jobs-06150...

Video: http://www.youtube.com/watch?v=UF8uR6Z6KLc

-----

14 points by jamesbressi 94 days ago | link

This guy is a genius.

I never heard of him before. I never heard of his company. I never heard of his book(s).

Now, I know about all this and he sucked me in to like him personally and made his brand much more human and likable.

This guy is a genius.

-----

1 point by MartinCron 94 days ago | link

Agreed. I'm a fanboy now, and will go out of my way to stay at one of his boutique hotels the next time I'm in California.

-----

1 point by eli 94 days ago | link

I stayed at the one in SF. Very nice. Smallish room, but well decorated and reasonably priced. Free wifi.

-----

2 points by jamesbressi 94 days ago | link

Funny, I didn't expect to hear reasonably priced after he mentioned that a concern with social media and his employees is that they don't take pics of M. Fox and other celebrities that stay there.

Not that if it wasn't reasonably priced I wouldn't have given it a shot, but he definitely sent a clear message about his clientele with that line, lol.

-----

11 points by jonmc12 94 days ago | link

I think his problem of persona mis-matches is a temporary problem we all will face. Are you a leader of your organization or are you a burning man guy? We all have limited time to understand your true personality, so we have to rely on our best generalizations and stereotypes.

However, not too long from now we will all either be a) so exposed that our simple notions of persona will break down. We can just be people and we can be judged in context instead of these pseudo-personas, or b) we will all be so scared about breaking our personas that we will just withdraw from expressing ourselves honestly.

In the meantime, yea its a broken system. If you want to express the persona of a successful business person, it might just mean you don't get to express yourself as burning man dude until you retire or something. Its a sacrifice because the rest of the world just is not ready to see you as both.

-----

3 points by veemjeem 94 days ago | link

There are successful companies out there that don't adhere to the typical structure, and I'm glad to add another company to that list. For example, the 20,000 employees at Gore-Tex have no bosses, you're on a team.

http://www.fastcompany.com/magazine/89/open_gore.html?page=0...

Also, Tony Hsieh sits in a cubicle among employees -- he's just one of the guys, even though he's the founder & CEO of a giant company recently purchased by Amazon. His cubicle office isn't near any windows either. He's also very approachable in the office, just as any other employee would be.

-----

1 point by jmackinn 94 days ago | link

Awesome article. To nit pick though, it states that there are 6,300 employees at Gore. Still, no bosses for that many people is an incredible accomplishment.

-----

1 point by catch23 94 days ago | link

Well, the article was written in 2007, so maybe there are more now, but then again in 2007 the economy looked strong. So maybe there's less than 6300 now.

-----

2 points by jlees 94 days ago | link

I think it seems a problem with the history of his persona too. Originally set up by a PR guy, it's vastly shifted - towards the 'real' him, yeah, but shifted nonetheless. If he'd been shirtless Burning-Man guy from the start, I don't think there would be quite so much uproar.

-----

3 points by teeja 94 days ago | link

I thought CEO's went to Bohemian Grove ??!

-----

3 points by Dove 94 days ago | link

Social media jumbles all our social circles together, where we used to keep them separate by physical location. Every application seems to assume I have one list of friends. In reality, I have friends among gaming contacts, friends among political junkies, friends from work, friends from the internet, friends from college, friends from church, friends from my old apartment building. They may have nothing in common with each other, and indeed may indeed be offended by mutually exclusive behaviors on my part. Interacting with all of them at once is awkward at best.

Perhaps an ability to organize and tag friends (and posts) by circle would help.

-----

1 point by lehrblogger 92 days ago | link

I've been thinking a lot about how tags might be used to organize friends/contacts. Ideally I'd have a way to tag everyone I knew, perform basic set operations with the tags, and then synchronize the resulting lists with a variety of social websites. So I could be "friends" on a new site with, say, my 'friends among political junkies' and 'friends from college' but none of my 'friends from work' who were not also 'close friends'.

-----

3 points by markbao 94 days ago | link

Employees were pissed off that their CEO was an actual person that likes to have fun like themselves?

The day that a picture of Bill Gates headbanging at an Iron Maiden concert gets leaked is the day that the internet will appreciate him in a "wtf, he's a real person" way.

-----

2 points by mhd 94 days ago | link

I don't think Bill Gates has problems as being accepted as real. He might not be the everyman, but the 'nerd/dork' persona is certainly more accesible/real than the usual bland, anonymous, conservative CEO suit.

-----

1 point by markbao 94 days ago | link

Good point. Replace Bill Gates with Michael Dell or some other suit-type.

-----

3 points by vaksel 94 days ago | link

that's why you have two facebook accounts. One under your real name that's proper and has your business contacts. And one under some fake name that only your close friends know.

-----

6 points by gaius 94 days ago | link

Or Facebook for friends and LinkedIn for business associates.

-----

3 points by vaksel 94 days ago | link

the problem is that facebook is so mainstream that people basically expect you to have a facebook account. If you tell them you don't have one, you look weird.

If you tell them your facebook is for friends, they wonder why they don't qualify. + there are "friends" and friends. One you have no problems showing pictures of you getting wasted, for other it will make you lose face.

-----

2 points by ubernostrum 94 days ago | link

I didn't have a Facebook account until... um, last week. Never had any trouble as a result.

My policy on friends is, basically, that unless you're someone who gets all the stupid in-jokes from my college days, you don't get to be my friend on Facebook. Haven't had any trouble from that, either, despite getting an avalanche of friend requests almost as soon as I signed up.

-----

1 point by iamwil 94 days ago | link

I just tell them it's for close friends. Not many people can qualify that they're close friends right off the bat. If you want to get close, by all means, let's go out for a ramen. Send me an email. Call me up.

-----

1 point by UsNThem 94 days ago | link

>> Well if it matters - not being on facebook is very acceptable. I form the generation that is "expected to be" on facebook but I dont use facebook and most social networks.

Issues of privacy, and the right to be wrong is atmost important and I think with facebook/mysapce/twitter it makes your life totally accountable to atleast 300+ friends, if not more.

On the basic topic - Ok for a ceo to be on facebook ? >> Well if your ok to the scrutiny of your peers, pals and foes alike then what the hell ? Upload and let the world know. But remember you lost your right to be wrong.

-----

1 point by gaius 94 days ago | link

Facebook was much better for this in the old days when they had a concept of a "restricted profile". You can still do something like it with groups, but it's much more administrative overhead, I wonder how many people bother.

-----

1 point by kolya3 94 days ago | link

It's not that bad... keep a "safe list". Every time you add a friend either add them to the safe list or don't - it's right there on the add friend dialog. The "safe list" gets to see everything, the other list gets to see nothing but the basic info on the profile. This way you can friend anyone without offending them a rejection but at the same time keep professional contacts at arms reach.

-----

1 point by acgourley 94 days ago | link

I'm seeing that more and more. Especially for certain career choices, or for people applying for jobs.

-----

0 points by h3h 94 days ago | link

Or you just don't get wasted and make an ass of yourself if you don't want people to think that you sometimes get wasted and make an ass of yourself.

-----

2 points by Tichy 94 days ago | link

Who is to say that all clients prefer a CEO in a suit? Some might prefer the other CEO, so one can not just claim that pictures like that damage the company. Maybe there are just 100 potential customers who like suits, and 1000 who like half-naked men.

-----

2 points by fjabre 94 days ago | link

It depends.

If you're more like a Richard Branson type then keep em up.

If you're more like Steve Jobs then take them down..

-----

1 point by derwiki 94 days ago | link

I don't understand the difference, could you elaborate?

-----

5 points by tsally 94 days ago | link

Sure. Richard Branson has pictures taken of him waterskiing with a naked woman on his back. Steve Jobs, on the other hand, is an intensely private person.

Richard Brandon photo results:

http://images.google.com/images?hl=en&client=safari&...

Steve Jobs photo results:

http://images.google.com/images?hl=en&client=safari&...

However I don't think the point of the original poster holds. Steve has said he's done LSD, for example.

-----

1 point by AmericanOP 94 days ago | link

For the record, Branson's equipment is for the much trendier kiteboarding, not wakeboarding. I say this because I'm sure photography has a coolness threshold before it's no longer plausible.

-----

2 points by mseebach 94 days ago | link

I really don't see how he's setting double standards -- unless his trip to burning man was a business trip?

The rules, as I can deduce from the article, are that you can't compromise the privacy of guests. Was anyone at the company ever reprimanded for being shirtless on their Facebook profiles?

-----

2 points by acgourley 94 days ago | link

Yes, but towards the bottom he admits he also wouldn't want his employees to post any picture making the company look bad. Such as a picture of them wearing a company shirt while engaging in illegal activity. That's the gray area he is referring to.

-----

3 points by Tichy 94 days ago | link

Going to burning man is not illegal, though. But I agree, he shouldn't do stuff he wouldn't want his employees to do. Doesn't he say he wouldn't even mind SM pics of his employees?

-----

2 points by nfnaaron 94 days ago | link

As CEO, he is a company shirt.

So if he, and his HR department, are OK with employees wearing company shirts at Burning Man (while also - ahem - half-naked), he's OK.

Otherwise, not so much.

I think he should keep his pictures up, but think about the company shirt at BM thing.

-----

1 point by daniel-cussen 94 days ago | link

> Should a CEO be held to a different standard? Let me know what you think is right.

I don't know, dude. Aren't you also the owner and proprietor? I think that you can do whatever you feel like. But you should figure how much different things should cost you.

-----




Lists | RSS | Bookmarklet | Guidelines | FAQ | News News | Feature Requests | Y Combinator | Apply | Library

Analytics by Mixpanel