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I feel the article misrepresents the content of the email:

"We have discovered that a company we hired to help promote our website have used a variety of questionable techniques to secure links to our website. These links were placed purely for SEO purposes, with the intention of manipulating search rankings."

So basically the company hired people who spam links in order to game search results. Google is totally right in fighting that. The "natural" links on the author's site are not made by the SEO company, so those links are fine.

The probem is not linking to content you want to link to, the problem is hiring people to artificially boost your search ranking by spamming links in places they don't belong.




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