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Reading the comments from Matt Cutts here, I see the worst is ahead of us.



They have taken an environment of sharing, and turned it into a paranoid world of fear-based strategies. It's not all their fault - people are responsible too, crappy marketing works - so it has to be stripped out. They way they did it was to throw out all the babies with all the bathwater.

I think some inside Google get this already, but there's not much they can do short of AI. I'm sure they're working on it.

Disclaimer: I most likely have the most traffic of everyone here (give or take) - Have lived off Google publisher cheques for 10+ years. I realise what they are doing is damn near impossible, and that they are not 'evil' but probably a bit overwhelmed.




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