Well their main problem was they had a 2 sided market and catered to both half heartedly.
Dropbox caters to a single market and the message is more simple for them.
A "How it works" with subsection for both target market would help.
multiple sided products always have trouble selling effective messages and would like to see examples if you guys know of any.
I am doing a redesign of my site http://carrotleads.com on this topic. Was targeted at companies earlier and now I will have trouble converting network'rs. I can see the problem, but solutions need more deep thought. Working on it.
Submitted site to Peek. Want to see how it turns out.
Dropbox caters to a single market and the message is more simple for them.
A "How it works" with subsection for both target market would help.
multiple sided products always have trouble selling effective messages and would like to see examples if you guys know of any.
I am doing a redesign of my site http://carrotleads.com on this topic. Was targeted at companies earlier and now I will have trouble converting network'rs. I can see the problem, but solutions need more deep thought. Working on it.
Submitted site to Peek. Want to see how it turns out.