What hit me the most is how Google and Apple had this illegal, secret agreement in place (for some reason I've never heard of it 'til now; it ought to be publicized more, for all the good PR these companies enjoy it'd be nice for more people to see the full story) ... and how Jobs (Apple, a.k.a. "cool" incarnate) and especially Brin (Google, known for "don't be evil") are so arrogant about it.