The SEO strats / growth hacks weren't entirely misguided. Rap Genius just didn't perfect their activity and didn't let it exist entirely behind closed doors. If Rap Genius wanted to risk it and engage in blackhat-like activity, it should have at least kept things more quiet and less spammy. Rap Genius should have kept the finer details, at least, to a phone call with the blogger.
Google can't see a local business handing their customers/client a $25 gift certificate in-person for a random positive Google+ review. Along the same thread, Google would also not be able to see Rap Genius flying out a community outreach rep to meet with a prolific music blogger at a bar to go over an exchange for a positive mention and authoritative link. Just saying.
Google can't see a local business handing their customers/client a $25 gift certificate in-person for a random positive Google+ review. Along the same thread, Google would also not be able to see Rap Genius flying out a community outreach rep to meet with a prolific music blogger at a bar to go over an exchange for a positive mention and authoritative link. Just saying.