"It is difficult to get a man to understand something, when his salary depends upon his not understanding it!"
It seems your Dean would've been good friends with Upton Sinclair.
Although, it does raise what I think is an interesting question. It has been said on here a lot that markets tend to see monopolies as market damage, and route around them; this isn't quite that severe, but seems to be a vertical monopoly to a certain degree. How would one route around this? The obvious option would be "go to school somewhere else," but this seems endemic in academia as a whole.