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Genuinely ascinating article!

Pity their search threw nonsensical errors when I put in my home address. ETA: Ah, I see the problem. They can't seem to give a message as useful as "We don't provide service to that city/ZIP code/etc." and instead just say, "Oops, something went wrong" or suggest that the ZIP code is invalid.

At least their ad strategy is smarter than that.




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