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>> And what is more efficient than working directly with the CEO on the brand identity? A dream setup. Also, it’s cheap. A weekend for a logo, instead of paying a branding agency millions and waiting months for something that can be done in a couple of days? That’s smart business!

>> Is it?

Yes. People will bitch about your logo whether you paid $100mn for it or hacked it over the weekend. Logos, like names, don't actually matter much. It is the change that is important, not the design.




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