First, the author factored the screen space taken up by the google search bar into his calculations. Really? You want to press the back button each time you want a new search? And don't get me started on the fact that the author factored in the goddamn page margins as part of his percentage.
Secondly: the 7% of the page that is taken up by a map? Yeah, those are also organic results. In fact, they are probably more helpful to most people than the author's version of organic results (just links to websites).
Thirdly: after you scroll down (takes about 0.1 seconds) the percentages change significantly, as the entire box of sponsored results is no longer there.
So. If we eliminate the search bar and the margins, and we include the map in our percentage, and we scroll down a tad so that the sponsored ads disappear, you're looking at a page that is about 70% organic results.
FINALLY AND MOST IMPORTANTLY. Google did not become popular because it showed the highest PERCENTAGE of organic search results per page. It won the search wars because IT'S RESULTS ARE MORE RELEVANT THAN OTHER SEARCH ENGINES. Percentages DO NOT affect the relevance of google's results. It's all about relevance.
First, the author factored the screen space taken up by the google search bar into his calculations. Really? You want to press the back button each time you want a new search? And don't get me started on the fact that the author factored in the goddamn page margins as part of his percentage.
Secondly: the 7% of the page that is taken up by a map? Yeah, those are also organic results. In fact, they are probably more helpful to most people than the author's version of organic results (just links to websites).
Thirdly: after you scroll down (takes about 0.1 seconds) the percentages change significantly, as the entire box of sponsored results is no longer there.
So. If we eliminate the search bar and the margins, and we include the map in our percentage, and we scroll down a tad so that the sponsored ads disappear, you're looking at a page that is about 70% organic results.
FINALLY AND MOST IMPORTANTLY. Google did not become popular because it showed the highest PERCENTAGE of organic search results per page. It won the search wars because IT'S RESULTS ARE MORE RELEVANT THAN OTHER SEARCH ENGINES. Percentages DO NOT affect the relevance of google's results. It's all about relevance.