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Pretty strong parallels here with his article about "schlep blindness".

Specifically: " Drew Houston realizes he's forgotten his USB stick and thinks "I really need to make my files live online." Lots of people heard about the Altair. Lots forgot USB sticks. The reason those stimuli caused those founders to start companies was that their experiences had prepared them to notice the opportunities they represented."

Also the section about "wells" and attacking a problem at least some people care deeply about, instead of a shallow 'hole' is one that has just allowed me to clarify and refine some of my thoughts and ideas about where I'm at right now.

This was a massive help.

Thanks for the great article pg.




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