Seriously, color changing? Dimming? Make a simple natural light bulb, a smartphone app and a wifi wall switch. Latter is far far more important than an ability to drown my kitchen in a shade of green. Keep it useful, damn it. Not a single home automation company gets this. Usability is a key to adoption.
For a good portion of the video, I was thinking the same exact thing. I can't see the average person either needing or even /wanting/ most of those features. From a work perspective, I want to turn my lights on. And I want to turn them off. That's it.
I think the part of the video that really demonstrated where money will be made was when he spent 5 seconds saying "Lifx has commercial applications as well." Now there I can see all these features being useful. (But I suppose tailoring a Kickstarter video towards restaurant/club/bar owners wouldn't net as much capital. :P)
The popularity of dimmer switches suggests that your tastes are far from universal. Also, Ikea has a range of color-adjustable LED lights, and they seem to fly off the shelves.
I agree on the featurebloat. And the video is to long imo. Make your sale and get out of dodge.
In any case this product, while cool, reminds me a little of what Steve Blank calls a "novelty" effect (I was at SM with Steve at the time of that product).
Seriously, color changing? Dimming? Make a simple natural light bulb, a smartphone app and a wifi wall switch. Latter is far far more important than an ability to drown my kitchen in a shade of green. Keep it useful, damn it. Not a single home automation company gets this. Usability is a key to adoption.