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This is a lot of analysis when the answer seems very simple and is hidden in the article: Firefox Updates weren't done as well as Chrome Updates, which is why they weren't popular.

I've been using Chrome for years (after using FF for years). With Chrome, I never realize there are updates. The idea of updating Chrome just doesn't enter into my consciousness. So the fact that they update all-the-friggin'-time doesn't matter to me - it never registers in my mind.

With FF, every update I would realize it. So even if the updates were just a popup "hey, we've updated", doing it once every two months will cause me to acknowledge their updating once every 2 months. Which I don't want to do, because I don't care, at all about Firefox updating. I just want to browse the web.




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