Old school: Big sales forces addressing committees and execs, operating over long sales cycles. Rewards: big contracts and institutional lock-in.
New school: Self-serve sales winning grass roots support from front line workers. Rewards: high customer loyalty, quick sales cycles, quick feedback, and lower sales costs:
New school: Self-serve sales winning grass roots support from front line workers. Rewards: high customer loyalty, quick sales cycles, quick feedback, and lower sales costs:
https://www.google.com/#q=consumerification+of+the+enterpris...