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"Take a really expensive technology and pull it down to a price point that is affordable". That's what he did with the iPad too.



I noticed that too.. that's classic disruptive innovation. Expand doward into a market that previously couldn't afford the technology, forcing your competitors to ditch the low end and concentrate on the more profitable high end.


Yes, the strategy for the Ipad seems very similar to Blue Ocean Strategy. Wii by Nintendo is another good example.


That might have been NeXT's goal, but they didn't achieve it.

In the video, Jobs says that three grand is the upper bound on what their polled potential customers are willing to pay. The first NeXT cube had a base price of $6,500.00. They also didn't meet their original deadline either, going over by more than a year.


Startups are hard; even for Steve Jobs.

If you think about it, when he went back to Apple, he didn't have to worry about logo, coffee machines etc.

In fact, one point he made on the video was that over at NeXT they had forgotten "how to be scrappy", and hustle for discounts.


They did better with 1990's NeXTStations, which were competitively priced with similarly-powered machines.




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