You can't blame the audience for believing the eureka myth when new designs and new features are revealed in an instant, on stage, often punctuated with a brief utterance of boom.
Steve makes it look easy.
Arguably, it's not dissimilar to the techniques of showmanship that a magician uses. Months and years are spent perfecting their stage performances so that when you finally show an audience, they don't see the ropes and pulleys -- they see the trick.
Perhaps it's part of Steve Jobs' strategy to make everything seem so effortless and inspired, as a way to frustrate and flummox his competitors when inspiration inevitably fails to strike them on cue.
This is more pronounced with Mac/iPod announcements. Steve will announce the new product and the kicker is that it's available "today in Apple Stores." That's one hell of a trick.
People like the Eureka myth it's sexy, and people like the idea of being able to achieve great things effortlessly because if someone else can do it so can I.
It's the entire reason get rich quick scheme exist. Then again if it was that easy we wouldn't be in a recession.
Steve makes it look easy.
Arguably, it's not dissimilar to the techniques of showmanship that a magician uses. Months and years are spent perfecting their stage performances so that when you finally show an audience, they don't see the ropes and pulleys -- they see the trick.
Perhaps it's part of Steve Jobs' strategy to make everything seem so effortless and inspired, as a way to frustrate and flummox his competitors when inspiration inevitably fails to strike them on cue.