Well, that's a non sequitur drama queen title if I ever saw one. A straw man in so few words: cunning. No one is faulting Arrington for what happened to EJ. Arrington is being faulted, rightly or wrongly, for bad journalism. Bait-and-switch.
In case you don't know, this is the appropriate title for this story because this is how Michael Arrington titled his. In most cases, using the original title is the way to go.