I can see the appeal of BluRay for home theater enthusiasts but on a computer it has limited uses. Not sure there's even a good case to be made that BR is useful for removable storage given the size/prices/speed of USB/magnetic storage. Does anyone really travel around with a laptop and a binder full of BR disks? I doubt it. So that leaves you with HTPCs. Not a big market and most of them have a file server in the closet full of 1080P MKV rips anyway.
