We knew we were going to get a bunch of press today after releasing the news of closing our round -- so we decided to build a custom landing page for folks coming from the publications that ran stories about us. (You can see it here: edulender.com/march8. Our normal home page is here: edulender.com/) We will publish some summary stats here in an update in the next day or two -- but we'd like to know what y'all think about this method.
Wise or unwise? Enlighten us.
What I would do is subtly tailor an interface to two major user's persona expected to visit on press day. Then set up A/B testing on conversions and use the traffic to your advantage.