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The more complex your site gets, the harder making /foo/bar => #!/foo/bar dance becomes. This is hampered by the fact that, when you bring these issues up with business folks, it'll probably go something like this (from experience):

1) How many of our users will be affected? 2) How much harder (i.e. how much longer) will it be to do it right? 3) Don't we depend on JS to inject ads anyway? Ads are the whole reason anybody's paying for this...

When you truthfully answer #1, if #2 is more than about 5 minutes, nobody's going to budget for it.

Overall, the hash-as-URL argument is hampered by the fact that Gawker is a prime example of going single page just because you can. Other than fancy page->page transitions, I don't see what their new setup buys them.




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