As much as the software is the window to opportunity for these devices, the hardware is just as important. Apple's form factor is exceptional! Their Industrial Design sense and abilities is one of the most important recipes to their success, I think.
Google unfortunately discounts this, or rather, is late to understand how important UX is in the tangible world as much as the intangible. When you pickup a phone, tablet rather, your first impressions are based on the physical device. The intrinsic value during this interaction is irreplaceable by any software, no matter how good.
Google unfortunately discounts this, or rather, is late to understand how important UX is in the tangible world as much as the intangible. When you pickup a phone, tablet rather, your first impressions are based on the physical device. The intrinsic value during this interaction is irreplaceable by any software, no matter how good.