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Fleaflicker (solo founder) Acquired by AOL (techcrunch.com)
96 points by fleaflicker 654 days ago | 55 comments


21 points by jsjenkins168 654 days ago | link

Congratulations. You're an inspiration to all of us.

If you dont mind me asking, did you take on investment money or was the decision to sell solely yours?

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33 points by fleaflicker 654 days ago | link

Zero outside investment. Zero other employees (I've been doing this full-time for ~3.5 years). I hired an artist for the illustrations. And used a lot of open source projects.

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10 points by edw519 654 days ago | link

Cool. Do you have a blog? Or perhaps you can share some bootstrapped, single founder stories. There just aren't enough of those here. I would find them especially enlightening.

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6 points by fleaflicker 654 days ago | link

No blog but if you have specific questions feel free to ask here or contact me.

http://www.fleaflicker.com/contact.do

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24 points by edw519 654 days ago | link

Great, thanks. Hope you don't mind, but the questions are "gushing" out right now. Your story is very compelling to me (and probably quite a few others, too):

1. Did you have personal savings before you got started?

2. In that 3.5 years, how much time did you spend on other jobs? Employee or contractor?

3. Which month (of the 42) did you see your first revenue?

4. Did you do all of the hacking, hosting, and marketing? Which was most on the "critical path"?

5. When you encountered problems (of any type), where did you turn for help?

6. Did you ever get lonely? How did you manage that?

7. If you didn't get your exit, how long were you prepared to continue this?

8. How did you manage to find your exit?

I'll probably think of more. Thanks so much for joining us and sharing!

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39 points by fleaflicker 654 days ago | link

1. Yes but not much. I lived at home at first. Telling people I lived with my parents so I could develop a "fantasy game" elicited some fantastic reactions.

2. I tried to work part-time the first year. It's a bad idea. You can't do two things at once.

3. It's difficult to measure this because the site is seasonal. The first year was OK but I had to wait 8 months to see the improvement. I started making a non-negligible amount of money the second season, August 2006.

4. Yes to all 3. Obviously the most important thing is to start developing. My only focus this whole time was to make the best product. The ad money will come later. (This isn't true for all startups. Fantasy football players comprise an unusually lucrative advertising demographic.)

5. It's tough. I was pretty much on my own. I read this somewhere: "In a startup, nothing happens unless you make it happen."

6. I'm pretty stable but you can definitely go insane working alone all day every day. I don't have any advice on how to cope with this. No startup is easy.

7. I have unwavering confidence in what I am doing. I received very positive feedback almost from the first day. The site was profitable so I could have kept going indefinitely. Also, this is definitely a dream job. Fantasy applications are interesting from a comp sci perspective.

8. I was approached by AOL (and others).

As for YC, I applied and was accepted right when the AOL negotiations took off. So I decided I couldn't do YC at that moment.

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7 points by nostrademons 654 days ago | link

10. At what point did you incorporate, and what entity type did you use?

11. Can you give us a ballpark on the acquisition price? Even just a "6-figures", "7-figures", "first half of 8-figures", "2nd half of 8-figures" range?

12. How long did it take you to launch?

13. Did you ever have scaling difficulties?

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7 points by fleaflicker 653 days ago | link

9. I bought the domain, it was very inexpensive.

10. NJ LLC, incorporated a month after the site went live.

11. Sorry, can't comment.

12. 8+ months of full-time development. Plus it had been on my mind a long time before that.

13. Every website does, it's inevitable. With fantasy sports applications the problem is magnified because every single one of your users will access the site at the exact same time (e.g., 4 PM on Sundays for football).

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1 point by mattmaroon 653 days ago | link

Very true.

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4 points by edw519 654 days ago | link

Thank you, fleaflicker! I've heard #2 several times before. Nice to hear it from you, too. I am working part time and it is very hard to do.

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4 points by breck 654 days ago | link

9. I like the domain. Was it available or did you have to buy it?

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1 point by hacklite 654 days ago | link

Congrats!

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7 points by cperciva 654 days ago | link

3.1. Which month (if any) did you first see enough revenue that this was paying for your living expenses?

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4 points by eposts 654 days ago | link

Did you apply or consider applying to YC? If not, why?

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9 points by electric 654 days ago | link

How did you finance yourself (since you did it FT for 3.5 y)

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19 points by fleaflicker 654 days ago | link

Very low overhead. The largest investment by far was my time.

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2 points by dangoldin 653 days ago | link

That's the most expensive investment.

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8 points by coglethorpe 654 days ago | link

Congrats. That is so awsome! I love hearing about someone "making it."

I think I remember a post you made on Reddit about not having a co-founder. If I recall you wanted one. Guess it turned out anyway.

I have a deadbeat co-founder. :-( Going solo would be better.

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8 points by fleaflicker 654 days ago | link

That's true. Nobody took me up on it. I got one applicant and it went nowhere.

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6 points by jsrn 654 days ago | link

Just for nostalgia, here is the reddit comment thread:

http://reddit.com/info/p8nv/comments/

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2 points by mkull 654 days ago | link

ha! yep I remember that post, and remember being really dissapointed when you said it was in Java.

Congrats

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1 point by richcollins 654 days ago | link

I've heard the live feeds are expensive. How did you pay for them?

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19 points by ericb 654 days ago | link

Solo Founder? I demand you scuttle the acquisition and stop violating pg's pet theories.

congrats!!!

http://www.paulgraham.com/startupmistakes.html

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7 points by hacklite 654 days ago | link

Ironically, he got an invite from YC despite being a single founder -- and then turned them down.

http://news.ycombinator.com/item?id=173759

Apparently they will "take a chance" on you as a solo founder if you have an already-established profitable business you've built up over several years to the point where an M&A event is imminent.

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2 points by vlad 653 days ago | link

I very reluctantly (reluctantly because pg is very kind to have any kind of seed funding program or startup school at all) have to agree with your post. A nicer way of putting it is, "we're not going to go against our #1 rule about not having startups because that would make us look bad, unless rejecting a single founder would make us look even worse." In other words, YCombinator doesn't want to prove themselves wrong except when the case is such that rejecting a clear super-star would make them look even more wrong. But that doesn't mean there aren't good reasons.

I think the idealistic idea that people should move to Silicon Valley, meet other smart people, live near smart VC's, and then start with some funding and multiple founders is excellent advice; however, it doesn't seem fair to reject those 20 year old single founders who already started as single founders, and who are fine having users instead of cofounders, because they feel they're months away from success, don't know anybody who is a worthy programmer and don't have time to look, and don't know any good VC's and don't have time to look. In fact, the whole reason single founders apply to YC is so they could move to Silicon Valley, meet other smart people, live near smart VC's, and more...

However, being a solo founder for a long time could mean the founder may not take YCombinator advice as well as multiple founders might (in which case, neither of whom may have much of a leg up or time invested in the project, and would be willing to do whatever pg says, making pg's job easier.) In general, I believe that having multiple founders makes lives better for the startup, for the users, and for investors.

I'm not sure what, if anything, can be done differently, except to take those hackers who've tried doing a startup for years without the benefit of the Valley, put them together in a room, and try to do new projects together. But if you're going to do that, you might as well take some people who apply as a group and have some experience working with each other already, versus a bunch of people used to doing things on their own and their own way.

And the bigger question would be, why would solo founders want to work on a different project, anyway? And if they were to do the same project they're already working on, where would they get a founder or employee, or would they be willing to?

I guess that's where Startup School comes in--to put a bunch of people interested in starting up together in one room, in Silicon Valley, with VC's presenting, to show them that there are definitely others out there who they could work together with, regardless of their luck finding such people back home, and that Silicon Valley is as nice to live in as it is famed for new technology.

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2 points by xlnt 654 days ago | link

pg's theories are consistent with some solo founders succeeding.

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15 points by ericb 654 days ago | link

You should check out my startup, www.stoprespondingseriouslytojokes.com

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19 points by ph0rque 654 days ago | link

It seems down. Probably because you're a solo startup... ;~)

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2 points by ericb 654 days ago | link

touche! :-)

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-9 points by xlnt 654 days ago | link

"It's a joke" is a stupid excuse to say false things all the time.

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-10 points by redorb 654 days ago | link

you should always start with leading caps, and its the two thousands we no longer need the 'www' ...

StopRespondingSeriouslyToJokes.com

Looks better

</joke>

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13 points by axod 654 days ago | link

Congrats :) Nice to know that single founders can make it as well.

Any hint about the sale price?

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8 points by mattmaroon 654 days ago | link

Congrats man! Good to see someone in the space cashing out.

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7 points by edw519 654 days ago | link

Looks like you just got drafted in the "Reality Hackers League". Congratulations!

You are inspiriation to the rest of us fellow single founders.

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6 points by abless 654 days ago | link

Great job. Doing something for 3.5 years on your own requires a lot of confidence and perseverance. Congratulations!

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5 points by bigbang 654 days ago | link

He definitely deserves it for that alone. Much more inspirational than already-reach-from-paypal youtube guys selling for 1.6B

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4 points by citris 654 days ago | link

founders bio http://www.fleaflicker.com/images/bu_profile.pdf

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3 points by wave 654 days ago | link

Congratulations.

how does the acquisition process initially start?

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3 points by wallflower 654 days ago | link

Congratulations! Looking forward to your next adventure/venture

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2 points by jrockway 654 days ago | link

Wait, but now you have to work for AOL :)

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2 points by rockstar9 654 days ago | link

wow solo founder! definitely an inspiration.

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2 points by mosburger 654 days ago | link

Many congrats! You are an inspiration to all of us!

So, who is your favorite NFL team? :)

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2 points by fleaflicker 654 days ago | link

Unfortunately, the Jets.

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2 points by henning 654 days ago | link

You should taste wine with Gary Vaynerchuk to celebrate.

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2 points by mosburger 654 days ago | link

I'm so sorry. Maybe with your newfound wealth you could buy them? :)

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2 points by nanijoe 654 days ago | link

Duh...he's from Jersey. He has to be a Giants fan

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1 point by mosburger 654 days ago | link

Yeah, I was kind of afraid that might be the case. :) </lifelong-pats-fan>

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2 points by eposts 654 days ago | link

Congrats! Looking forward to details...

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2 points by immad 654 days ago | link

Are you the founder?

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7 points by fleaflicker 654 days ago | link

Yes, thanks everyone.

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6 points by immad 654 days ago | link

congrats. Can you share the acquisition value? :P

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1 point by rob 653 days ago | link

What programming language did you use?

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1 point by vikas5678 653 days ago | link

Could you tell us some technical details about the project? What did you use to make it? How the website handles the huge increase in traffic during football season? I'd be interested to know about any technical information you would be willing to share.

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1 point by sfalbo 653 days ago | link

How did you go about getting the word out about your site? Did you purchase advertising or was it all word of mouth? Congrats!

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1 point by Fuca 654 days ago | link

Congratulations Dude, I picture you in Cancun with a margarita now, but hope you have the chance to answer: How much of your success do you think is thanks to good SEO?

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