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For an example of a backfiring "high ground" maneuver, take a look at Mark Zuckerberg's Hoodie.

http://www.switched.com/2010/06/07/mark-zuckerbergs-illumina...

Really, the message he wanted to convey included goals that sounded as lofty as Google's. In short, he seems to want to organize the world's connections in much the same way Google organized much of its HTML information.

Why did it backfire? Well, the intent was obvious to Mark, but not so obvious to the audience.

http://lesswrong.com/lw/il/hindsight_bias/

Also, a flop sweat during your interview/presentation is a big hurdle to overcome.




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