This certainly looks disruptive, however I wonder if advertiser market really long tail? I am not doubting it but simply curious how many blog readers actually want to advertise.
Plus, are there any stats on the effectiveness of 125x125 format? Blogs usually cram 12-16 such tiny ads, and together the whole bunch looks rather unappealing.
Hello Paras,
the blogs that have good communities of returning readers have best results in terms of monetization. So the answer to your question would be long-tail yes, but high quality one. And you are absolutely right that the quantity dilutes the quality. Fortunately most of our publishers are very reasonable when it comes to that :)
