Well, initially the web was a fantastic place to be. People used the web for entertainment and people used to trust people online. Every website was unique and handcrafted.
Then, as evil started going online in the form of harassment, fraud, scams, spreading malware... people started to be reluctant of following any link, and people started to seek for "trusted websites".
In addition, people gave away the ability of customizing webpages in return for searching people by name, real time cross platform publishing, and photo sharing with access control lists.
Then, as evil started going online in the form of harassment, fraud, scams, spreading malware... people started to be reluctant of following any link, and people started to seek for "trusted websites".
In addition, people gave away the ability of customizing webpages in return for searching people by name, real time cross platform publishing, and photo sharing with access control lists.